With this season’s "What’s New" campaign, we’re giving our customers the perfect excuse to explore the latest finds from their favorite brands—and maybe even step a little outside their style comfort zone. After all, isn’t that what new seasons are all about?

This time, we're tapping into a simple truth: people love trying something new when it’s recommended by someone they trust. Picture it—catching up with friends over coffee, swapping stories and fashion tips. There’s no better setting for those "You have to try this!" moments than a cozy café or that favorite corner table at a restaurant.

So let’s invite our customers to start a conversation. From “just browsing” to “must-have,” we’re here to make every piece feel like the latest buzz in town.

Here at Harry Rosen, we’re that friend who knows what’s worth trying—and who’s always ready with the best recommendations.

Photographers: Kyle Wilson | Videographer: Matt Watkins | Grooming: Sophie Hsin
Styling: Chunyu Yuan and Bridget Pindea | Creative /Design Direction: Grace Boivin