To mark Harry Rosen’s 70th anniversary, we crafted a year-long celebration that honoured the brand’s enduring legacy in Canadian menswear. The season began with the creation of a commemorative 70th Book and magazine—an editorial tribute capturing the evolution of men’s style through the decades, told through the lens of Harry Rosen’s storied past.

In collaboration with our agency partner Sid Lee, we brought this history to life with our annual runway event, Air Harry, reimagined as a high-energy fashion show that transported guests through the defining looks of each decade—from classic tailoring to modern interpretations of luxury style.

To round out the celebration, we partnered with iconic Canadian brand Roots to design a limited-edition varsity jacket—an emblem of legacy, craftsmanship, and national pride.

This multi-platform campaign was both a celebration of our past and a confident step into the future, reinforcing our role as Canada’s leader in men’s style.